On a city trip to Hasselt? Then Quartier Bleu is a must on your list. The residential and shopping complex in Hasselt’s marina is a true gem of the Limburg capital, and recently, the health & performance centre The Ranch has also opened its doors there. Founder Nayib Lagouireh, a former professional football player, started the centre six years ago with a clear mission: helping people reach their full potential.
The Ranch has now been working with Multi Masters Group and Cleaning Masters for two years. The facility services provider played a crucial role before, during, and after the move to the new location: “We choose our partners very carefully, and the values of Multi Masters Group align perfectly with ours.” In this interview, Nayib shares why the collaboration has been so successful.

Support young athletes
The Ranch was founded six years ago out of a need to support young athletes. “As a former professional football player, I wanted to help young athletes avoid the obstacles I had faced myself. Soon, our offering expanded to entrepreneurs and people with busy jobs who struggle to combine their health with their lifestyle. In recent years, we have mainly been guiding many entrepreneurs, but also people in demanding positions. We offer a 360-degree approach: sleep, nutrition, general movement, strength training, and more.”
Holistic approach
After six years, the original location had become too small. “We regularly had waiting lists. We started with just two people, and now we’re a team of twelve. Our new location is significantly larger, with nearly 1,000 m². In terms of parking and accessibility as well, this is a huge step forward.”
What makes The Ranch unique is its holistic approach. “With us, it’s never just about doing a bit of exercise. Everything happens with full guidance on every level. Everyone receives a personalized plan, both for strength training and nutrition. Group sessions are also always professionally supervised.”
The quality of the team is no coincidence either. “Everyone who works here is internationally certified. This allows us to maintain coaching at the highest level.”
“Cleaning Masters is very flexible, actively thinks along with solutions, and is quick to respond when I need something. That makes me feel extremely appreciated.”
A new location with new challenges
The move to the new location also brought its fair share of challenges. “With the new location, everything had to be perfect. We want to offer a certain level of quality, and that must be clearly reflected in the environment, especially when it comes to hygiene. Cleaning is crucial in a fitness cente, just think of the changing rooms and restrooms. We provide a high standard, and that must be reflected in every aspect.”
Through his contacts, Nayib got in touch with sales representative Timo. “I had a direct reference telling me they were very satisfied with Multi Masters Group, and that was an important reason for me to work with them. The contact with Timo was excellent from the start. We call, email, or WhatsApp regularly. We know what we can expect from each other and communicate honestly and transparently.”
This open communication and transparency are essential for both sides in the collaboration. Nayib emphasizes that this direct communication is a major asset of Multi Masters Group: “They are very flexible, actively think along with solutions, and are quick to respond when I need something. That makes me feel extremely valued.”
The right people in the right place
Today, Cleaning Masters handles the entire cleaning of The Ranch, from general cleaning to window washing. “We do regular cleaning twice a day. Why? Because the restrooms and changing rooms must be spotless so that our clients always have the same experience. The cleaning master who works here does an excellent job. She thinks along with us, asks the right questions when something is unclear, and identifies where work is needed, which is very important. It’s also always the same cleaning lady throughout the week, which makes everything much easier.”
“When the cleaning masters have been here, everything is truly impeccable, and I literally cannot find a single flaw. That’s where they make the difference.”
Even during the move, Cleaning Masters’ added value was clearly noticeable. “It was really a construction site here. In the last few weeks, we had to call in Cleaning Masters for a major clean-up. With the standard arrangement, we wouldn’t have finished on time, or it wouldn’t have been good enough. They took it on immediately, which ensured we could open properly on the scheduled date.”
The collaboration received a real boost when a new supervisor was assigned to the site. “At first, operations at the previous location were a bit more complicated. But with the arrival of supervisor Lieve, everything ran much smoother. She is one of the most experienced supervisors and immediately took the lead. Since Lieve came on board, everything has been going excellently. She follows up thoroughly, decisions are made quickly, and work is carried out efficiently. I really appreciate the flexibility and quick communication Lieve brings,” Nayib says with high praise.
Consistency and quality as the foundation of a successful collaboration
Nayib is very satisfied with the collaboration with Cleaning Masters. The fast and open communication, flexibility, but above all the consistent quality of service, are some of the main reasons The Ranch chooses Cleaning Masters: “Cleaning is done here twice a day, but it’s not just ordinary cleaning. When the Cleaning Masters have been here, everything is truly impeccable, and I literally cannot find a single flaw. That’s where they make the difference.”
About The Ranch
- A health and performance centre that focuses on movement, nutrition, and mindset in a single holistic concept.
- Located in Quartier Bleu, a shopping centre at Hasselt’s marina.
- Partnered with Cleaning Masters since 2023.
- Cleaning Masters assisted with the move to the new site and is responsible for daily cleaning and window washing.


