CinemaNext is a leading player in the cinema sector. It is operating in 20 countries and specialising in the installation, maintenance and sale of cinema equipment. As the largest company for cinema operations in Europe, the Middle East and Africa, CinemaNext provides comprehensive support to cinemas, including 3D projection systems and audio systems. In 2021, CinemaNext partnered with Cleaning Masters after a search for a cleaning partner that could offer quality and a fair price. Laura De Cort, Supply Chain Manager at CinemaNext, says more on the maintenance by Cleaning Masters. “The start-up went so smoothly that our own staff didn’t notice anything, except that the quality improved, of course.”
Sustainable relationship with the cleaning masters
What CinemaNext appreciates about Cleaning Masters is the choice to always deploy the same people in the same location. Laura explains: “For me, this is a guarantee of quality. Over time, you build up a long-term relationship with the cleaners this way. They know the building, the people and the habits. That works much easier.”
“And if we have a special request, we can submit it via Multidesk. That is Multi Masters Group’s communication platform,” she adds. The contact with the cleaners is so personal that Laura even regularly catches up with them. “They are always friendly, which is very nice.”
“I feel I am being heard. If I have questions, I get a quick answer every time”
Peace of mind due to good communication
One other reason why CinemaNext is satisfied is the good follow-up of the cleaning. “We have a stable team of very pleasant people and I am in regular contact with Francesca, my contact person within Multi Masters Group. There is good follow-up, which I personally find very important in a cooperation,” Laura says.
She stresses that it is not just about the price. “Of course we expect a fair price, but having this smooth communication and follow-up included gives us peace of mind.”
A long-term collaboration
The partnership between CinemaNext and Cleaning Masters for the maintenance of its buildings has been further strengthened by Cleaning Masters’ flexible and customer-focused approach. “At one point, a cinema needed urgent cleaning. Within a day, everything was ready,” says Laura. This kind of responsiveness reinforces confidence in Cleaning Masters as a long-term partner.
The combination of smooth communication, reliable quality and a lasting relationship has helped CinemaNext build a strong, long-term partnership with Cleaning Masters. Laura De Cort therefore feels appreciated as a customer: “I feel I am being heard. If I have questions, I get a quick answer every time.”

